How to Promote a Business with Social Media in 2024

How to Promote a Business with Social Media

With the current pandemic that occurred in 2020, many people lost their lives, many people lost their jobs and livelihoods. It’s time to switch a career and promote in the digital platform. One of the best career options is to start a blog, a website, an e-commerce store, or a business.

So if you have started or running your business or e-commerce website, social media marketing is important. In this article, I will explain all the basics of social media marketing. First, we need to understand the traffic source to our website. There are two types of traffic.

1. Organic Traffic
2. Paid Traffic

How to Promote a Business with Social Media in 2024

Let’s say you have established an e-commerce store of various fashion brands. You have introduced a new product of Maroon Blazer and want to promote it via social media marketing. Or simply let’s say you have written a blog post about maroon Blazer styling. Below are the different ways of promoting Maroon Blazer via Social Media Marketing.

1. Pinterest SEO

A lot of people think Pinterest is a social media platform, but it is, however, a visual search engine. People search for ideas via ideas or pins. It is estimated that the majority of people tend to search on Pinterest before making any decision or shopping. Unlike, Google SEO, where we optimize a blog post, In Pinterest SEO, we optimize our profile and pins (images or videos) on Pinterest.

Pinterest SEO is independent of Google SEO. It doesn’t matter if your blog post is SEO optimized, Pinterest SEO drives tons of traffic to your blog.

Let us take the same example of the Maroon Blazer, we create a pin for that post. So we create an image or video for Maroon Blazer, add some keywords (Maroon Blazer here), and post it as a pin with a destination blog link. Here is the link to the Pinterest Pin for Maroon Blazer

Pro Tip: If you want to be successful on Pinterest, try posting at least 30 unique Pins in a day. This helps the Pinterest algorithm to work more efficiently. If  SEO is done correctly, then people will start visiting your blog in no time.

2. Social Media Sharing

Social Media sharing is one of the best traffic sources for your blog or website. A recent survey shows that Facebook tops the list for driving traffic to your blog before Pinterest and other social media platforms. Below is a list of tips on how to share on a social media platform.

Facebook

Facebook is one of the most popular social media platforms where you can get tons of traffic. It’s a great place to socialize and network with people. Also, you could tell them about their blog via networking. Considering the above-said example of the Maroon Blazer Blog Post, you could post maroon Bla images, videos, and reels(new popular format) with a link to the  blog post. If you want to look at an example of how to post on Facebook, here is the link to the Facebook post of Maroon Blazer

Pro Tip: Create a Facebook Page similar to the name of your Blog. Increase the following of your page to get more traffic to your blog or website.

Instagram

Instagram is one of the most popular platforms among youth today. It is a content-creating platform, that has made several people financially independent. If you are planning to promote your blog website on Instagram, IGTV (Instagram TV) is the only way where you could place the link in the description. Check out the link for the IGTV of Maroon Blazer

Pro tip: Use the right hashtag in the Instagram description to reach the right audience.

LinkedIn

LinkedIn is a professional social media platform where socialize on a professional front and look for job opportunities. But, do you guys know it’s a great platform to promote your blog. Just like Instagram, you need to use the right hashtag to reach the right audience. Here, is the link for the LinkedIn Post for Maroon Blazer

Twitter

Twitter is moreover, a mini-blogging platform where people freely express their views via tweets. It is also a great platform to promote your blogs. Twitter promotes your tweets to people who could benefit and with the right hashtags you could drive tons of traffic to your blog. Here is the link to the Tweet for Maroon Blazer

Snapchat

Snapchat is also a messaging app where we can share stories or moments via snaps with friends and colleagues. It also has a feature to create a public profile where you can share moments with many people. This way you could post a link to the blog post as a snap and drive tons of traffic to your blog.

Paid Traffic

Whenever a new brand or business is launched, one of its main strategies to grow is through paid promotion. If a brand is launched in one city. how the people living in other cities would come to know about this brand? Only through Paid traffic or advertisements. This could be used in promoting your blog as well. If you used paid advertisements wisely, you could get tons of traffic. Unlike, organic traffic where the results take time, paid traffic shows instant results in less amount time.

I moreover, advise using paid traffic only if you have the budget to spend and are willing to risk the money if you incur losses. Research thoroughly about the audience target before running paid ads.

Some  of the Paid Traffic networks are:

1. Facebook Ads (Most inexpensive of all)
2. Instagram Ads (Owned by Facebook)
3. Google Ads
4. YouTube  Ads (Owned by Google)
5. Snapchat Ads
6. LinkedIn Ads
7. Twitter Ads
8. Other Social Media Platform Ads.

My other tips to get more traffic to your blog

1. Guest Posting: Some of the public forums or blogs also allow guest posting. Guest posting is when you post an article on some other blogs or websites. This helps in networking with like-minded people. Also, if you mention your blog link at the end of the guest post, this generates tons of traffic.
2. Email List: Whenever a user visits your blog, ask them to also sign up for the weekly newsletter. This way, whenever you publish a new blog. The subscriber gets the notification of a new blog. This way the same visitor visits your blog more often, also known as a ‘Returning Visitor’.
3. Backlinks: Backlinks are when one blog website mentions your blog links directly or indirectly. The Backlink is a detailed topic that requires a thorough discussion. But I have always had the habit of reading new people’s blogs. And I make sure to appreciate their blog by leaving a comment. So I recommend you to leave a decent and constructive comment and mention your blog link. This is also a form of Backlink.

How to Promote a Business with Social Media in 2024 | The Conclusion

I have mentioned above all the necessary tips and advice to get more traffic. These are the sources through which I get decent traffic to my blog. Below is a chart distribution from where I get the traffic to my blog so that you can give priority to the above-mentioned advice accordingly.

I don’t run Paid ads frequently due to the shortage of funds.

A theme is moreover, an important part of blogging. It could also leave a long-lasting impression on the visitors and vice-versa. Although, I use the Ashe theme of WP-Royal as it’s a user-friendly and easy-to-manage theme. Also, you could use the Bard theme of WP-Royal as it’s perfect for bloggers.

Bluehost

Bluehost has been in fact, one of my preferred domain registrars and hosting service providers. If you are also interested in checking the website, here is the link description.

How to Promote a Business with Social Media in 2024 | Motivational Book Recommendations

Malini Agarwal has been and still, is one of the most inspiring bloggers and entrepreneurs to date, who has been a constant source of motivation for so many people. Her recent autobiography ” To The Moon”, shares not only her journey but also shares some ideal tips for becoming a successful entrepreneur. Further, You could check out the book and many other inspirational books.

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Good news for all my beloved readers! My name is Vinay and I have started life coaching to guide you in your life journey. I help you find out the answers to the questions you always wanted to know and acknowledge. Feel free to drop a WhatsApp text, give a call, or simply send a message in the chat box of my blog.